Hi there,

In this case study, I will share my experience with promoting a CPA Dating offer on CPM traffic and the significant success I achieved with Adsterra.

I took a SOI offer from a well-established dating network that allowed multi GEOs (geographical locations) for the offer. Recognizing that Adsterra offered Facebook browser traffic, I focused solely on running this offer using that traffic source.

I specifically targeted Android users. Initially, I started with one GEO, and upon receiving conversions, I expanded my campaigns to include other GEOs as well.

How I chose my targets and bidding

To start with, I checked the offer’s terms and found out that it allowed targeting the Facebook browser. I knew Adsterra offers this targeting setting, and as I had  money on my account I decided to give it a try. So, there were no huge spendings from my side at all.
Monetize Your Traffic
Actually, my total costs amounted to $43.09. This cost encompassed the expenses associated with the ad impressions served through the Adsterra network.

To narrow down the segment of users, I decided to add Android only OS targeting. But you should always check with traffic volumes before doing such segmentation. Sometimes, a network can’t send you enough traffic. Adsterra provided me with a helpful tool that shows the expected number of ad impressions for your targets and bidding. See how it works in the next lines.


The output of advertising a Dating CPA offer

Overall, my approach to targeting proved to be very successful, as demonstrated by the following key outcomes:

  • Total cost: The total cost of running the campaign amounted to $43.09. This cost encompassed the expenses associated with the ad impressions served through the Adsterra network.
  • Earnings: The campaign generated impressive earnings of $247.23. These earnings represent the revenue generated from the conversions achieved by promoting the dating offer.
  • Return on investment (ROI): The ROI is a crucial metric that assesses the profitability of the campaign. By calculating (Earnings – Total Cost) / Total Cost, we can determine the ROI. In this case, the ROI is 474.42%.